Proofreading service includes:
- Correcting spelling, grammar, and punctuation
- Ensuring the document matches the chosen dialect including applying the rules of punctuation and grammar of the chosen dialect to the document
- Adjusting word choice and written tone to suit the document type, purpose and intended audience
- Enhancing the flow of sentences to boost readability
- Removing repetition and redundancies to ensure writing is clear and concise.
- Highlighting sentences and or wording that appear ambiguous and suggesting possible solutions
- Ensuring consistency particularly with capitalisation, formatting, numbering, use of abbreviations and punctuation
- If applicable, ensuring that all citations and references are presented clearly and accurately and follow a specified referencing system
Editing service includes:
- Proofreading services (as listed above) AND
- Rewriting sentences/ passages that are unclear or overly wordy or do not match the intended audience’s expectations
- Highlighting any problem areas, inaccurate or incorrect information and offering suggestions where possible
- Reviewing the overall structure of the document and move paragraphs or advise whether any should be deleted
- Reviewing the document and offering suggestions where more detail would be beneficial or where information is unnecessary
- Ensuring adherence to a specified style guide or house style
Formatting service includes:
- Creating, updating, modifying, and applying styles and list styles
- Customising spacing, margins and section-specific fonts
- Inserting page breaks, section breaks, and custom indentation
- Adding headers and footers
- Inserting section and chapter headers
- Adding page numbers and section-specific page numbers
- Inserting a dynamic list of charts, figures, and tables
- Adding captions to charts, figures, and tables
- Generating a dynamic table of contents
- Creating a cover page
Conversion copywriting service includes:
- Using SEO techniques to help online customers find what they’re looking for and bring those customers to your website or platform.
- Clearly, accurately, and logically present a product’s (or service’s) ‘unique selling point(s)’, as well as its key features and the benefits those features bring to the customer’s life
- Use vocabulary, sentence structure and tone to capture the target customer’s interest, persuade them to make a purchase and remain true to your brand and preferences in terms of style and format.
- Create a product/service description that is in an easy-to-read format that’s appropriate for your target customer and the platform on which it appears
- Create a product/service description that informs and convinces your target customers and reaches them on logical and emotive levels